Securitas
Securitas is a global security brand that helps make the world a safer place for clients and their customers by combining specialized guarding with world-class technology. Through an ongoing engagement with Bspace, 360-degree campaigns and high-impact creative support key verticals and ABM.
SCOPE: 360-Degree Campaigns, Vertical Marketing, Sales Enablement, Proposals
From hospital floors & university campuses to data centers, manufacturing plants, banks, and retail stores, Securitas protects a wide range of environments, each purchasing security uniquely.
As an ongoing partner from internal discovery through launch, Bspace Studio helps turns that range into vertical-specific campaigns, with supporting strategy, content, and design. Project engagements include the development of 360-degree campaigns, including white papers, display ads, event collateral, proposal systems and more—built for the unique market and ideal customer profile (ICP) at play.
ENGAGEMENTS
-
A 150+ page modular master proposal for the global clients team to build tailored proposals for every prospect while preserving the voice and image of the master brand.
-
Two gated guides that turn complex buying decisions into clear frameworks: a cost calculator for healthcare leaders and a campus GPS for higher education. Copy support and design, from executive summary to final CTA.
-
Campaign concepts, visual directions, imagery refinements, and mockups built to compliment the well-defined Securitas brand. From isometric campus illustrations to layout treatments, assets are unique by vertical but unmistakably Securitas.
-
Useful tools for the sales team: top of funnels sales sheets, event-specific brochures, and a vertical collateral system built for national accounts.
-
Ad suites that help drive downloads of each vertical's white paper, capture whitespace, and convert interest.
-
Carousels supporting each vertical campaign and feed into one strategy across LinkedIn.
-
Helping buying see what others miss, from commercial retail environments to industrial manufacturing, and several in-between.
FEATURED PROJECT | 01
Higher Education ABM Campaign
Every college campus is required to collect and file Clery Act data, providing greater visibility into campus crime. Some university leaders make the most of this compliance requirement, others file the report and move on. The campaign named the latter the compliance trap, and built a case for using the data more proactively to lead an intelligence-led security program. At IACLEA, the map became something attendees could hold: a square pocket guide that unfolds into an illustrated campus, with risk zones from residence halls to game day.
100% of 200+ target institutions reached
63% visited the campaign landing page
46% actively engaged with the content
In its first 30 days, the campus GPS campaign reached every institution on the target list. Nearly two-thirds came to the site, and almost half engaged with the content.
FEATURED PROJECT | 02
Healthcare Campaign
Healthcare organizations are under more pressure than ever to deliver exceptional patient care, even as an aging population drives greater demand, workforce shortages persist, labor costs rise, and resources shrink. This white paper helps healthcare leaders uncover the true cost of their security program, compare the three healthcare security models, and evaluate whether their current approach still fits their organization's needs.
82% of target health systems clicked through
76% visited the campaign landing page
68% actively engaged with the content
Aimed at a short list of the country’s largest health systems, the cost equation campaign reached a significant portion of its targets.
FEATURED PROJECT | 03
Global Proposal Template
In the security industry, an RFP is anything but a quick process. Involving multiple stakeholders and departments, enterprise prospects need extensive detail to commit to multi-year programs that will mitigate risk across every site. Content and design needs to show signals of trust: what does the company value, who will lead the account, how will the transition works, and why this brand.
We built a 150+ page modular master proposal customizable per prospect. Core modules cover why Securitas, integrated services, people and programs, technology, investment, and transition. Certification pages for manufacturing, automotive, data centers, financial services, concierge, pharmaceutical, and retail let each proposal speak the prospect's language from page one.
“Bspace Studio is an amazing, professional creative agency that is passionate about the work they do, and it shows in the deliverables.”
“Brooke is a great person and will take care of you. She helped us with some really important projects, and I couldn't recommend Bspace Studio enough.”
Adrian Nunez, Securitas Security Services USA, Inc.
