Securitas Remote

Guarding Campaign

Stack of brochures titled 'Remote Guarding: Interactive Video Solutions + Monitoring' by Securitas, depicting a person wearing a headset.

White security camera mounted on a gray wall

Smart Technology Meets Human Intelligence with Remote Guarding

Open magazine featuring Securitas Remote Guarding with the title 'Preventative Surveillance Around the Clock' and a list of security tasks scheduled throughout the day, like 'Employee Escorts' and 'Perimeter Patrol'. Includes images and a security camera photo.

Warehouse scene with workers and forklift

Securitas, global leader in security services and technology, engaged Bspace Studio on a campaign to support a thoughtful relaunch of Remote Guarding services. The campaign included messaging strategy, marketing collateral, blogs and various sales enablement materials.

Campaign Deliverables:

Messaging Strategy

Ahead of any content creation, the project started with a deep-dive into messaging strategy, keywords and SEO to create a Product Message House.
Overview Collateral

A 2-page, Overview marketing collateral piece highlighting Remote Guarding’s core value propositions. View the full digital document here.
Blog 1: Human Intelligence in the Smart Security World

Explore the evolution of security systems and the role of smart technology today. Read the full blog here.
Extended Collateral

An 8-page marketing booklet, available in print or digital formats, supporting sales efforts. View the full digital document here.
Blog 2: Boost Security ROI & Operational Efficiencies

Discover how modern security systems can enhance business operations and drive ROI. Read the full blog here.
Sales Enablement

Additional sales enablement pieces included a presentation for 1:1 client meetings and email signature promo graphics. View the full presentation here.
Social Media

Social copy + graphics for blog promotion. Blog 1 (post 1, post 2) & Blog 2 (post 1, post 2).