Securitas Guarding

North America

We help Securitas craft and share their story through sales enablement and campaigns including: print direct mailers, niche collateral suites, capabilities presentations, global and regional proposals, and much more.

SCOPE: Strategy, Design, Copy, Messaging

Securitas Remote Guarding Campaign

We helped Securitas refresh the brand messaging for one of their core offers, Remote Guarding, and supported a soft launch with nurture content, a Message House and sales materials.

SCOPE: Brand Message House, Messaging, Nurture Content, Design Support

Campaign Deliverables

Messaging Strategy

Ahead of any content creation, the project started with a deep-dive into messaging strategy, keywords and SEO to create a Product Message House.
Overview Collateral

A 2-page, Overview marketing collateral piece highlighting Remote Guarding’s core value propositions. View the full digital document here.
Blog 1: Human Intelligence in the Smart Security World

Explore the evolution of security systems and the role of smart technology today. Read the full blog here.
Extended Collateral

An 8-page marketing booklet, available in print or digital formats, supporting sales efforts. View the full digital document here.
Blog 2: Boost Security ROI & Operational Efficiencies

Discover how modern security systems can enhance business operations and drive ROI. Read the full blog here.
Sales Enablement

Additional sales enablement pieces included a presentation for 1:1 client meetings and email signature promo graphics. View the full presentation here.
Social Media

Social copy + graphics for blog promotion. Blog 1 (post 1, post 2) & Blog 2 (post 1, post 2).