Metabolic Suite
Metabolic Suite offers lab-grade, physician-built capacity testing in studios, gyms, and clinics, plus a personal assessment. Dr. Jacob needed a brand that felt credible without feeling clinical, and inviting without sliding into generic wellness.
SCOPE: Brand Identity Design
We put capacity at the center of everything. The symbol is a six-point hexagon, one point for each domain of the Capacity Index: cardiorespiratory, strength, metabolic, cognitive, recovery, and resilience. Six separate measures, connected into one picture.
The final identity includes a full logo suite (stacked, horizontal, and symbol-only), a favicon and app icon set, a color and type system, button styles, photo direction, social templates, mobile web layouts, print collateral, and business cards for Jacob’s personal identity pieces. It also includes a visual framework for the Capacity Index, the brand’s proprietary product.
