Adaptive Medicine is Dr. Cody Strodtman’s practice as an owner, author, coach and speaker. The brand needed to feel clinical enough to trust and energetic enough to follow. We built the identity around “The Optimal Path”: a rising M that doubles as a forward stride, a deep forest green grounded by electric accent greens, and Source Code Pro headlines that bring a precise, lab-notes edge. The system flexes from business cards to stationery to digital without losing its pulse.