Why Squarespace is the perfect website host for small business owners starting their online journey
2 minute read
You have options
First and foremost, it’s essential you know that.
You have options when it comes to your website. On how you bring it to life, what it looks and sounds like, and where it lives in the digital world. All of these considerations make a website investment a tough decision.
One of the many important options you have that we’re talking about here (that you should consider as you deliberate your best foot forward for your small business website) is host platform/back-end.
Your website host is the primary back-end interface of your digital home. This is where you go to make (what can be) simple updates to site content, to add blogs or events, update portfolios and manage integrated marketing campaigns like pop-up banners and email campaigns. Sounds perfect for a do-it-yourself small business owner, right? (We think so too).
Popular small business website hosts include Wix, ShowIt, Webflow, Wordpress and among others our favorite, Squarespace. Let’s cut to the chase and dive into Squarespace is our favorite, and we recommend it to all new or ambitious small service business clients:
1. It’s a User-Friendly Interface
We’ve heard it from dozens of our clients - the headache of updating your website is not something you want to spend time with, so you avoid keeping your website fresh (that Google search crawlers look towards for relevance), or you begrudgingly have to hire (and wait) for a Designer to make updates for you.
We know there’s a better way, and we’ve built our core offer around it because it’s too good for small business owners not to go for.
Squarespace's interface makes it super easy for business owners to maintain their websites after the initial design. You can make updates, add products, or publish blog posts within minutes. No coding or special tech knowledge is required - we take care of that for you in the initial design. And after your site goes live, our 1:1 how-to training and post-launch recording are there as guiding resources if needed.
Easy ongoing maintenance will keep your site relevant, and updating sessions headache-free.
2. A Comprehensive, All-in-One Solution
Squarespace includes everything you need, making it a robust all-in-one marketing tool. As a new business owner, you probably can’t afford (or need) a million different tech tools or expansive tech stack. Keep it all under one roof to start:
Hosting and domain registration (30% off your first years annual free when you work with us, a Circle Member).
E-commerce capabilities (set-up and maintain products or digital offers)
Email marketing tools (you don’t need another integrated tool to start)
SEO tools & support
Analytics dashboard to view visitor insights
Third party tech integration
3. Robust, Built-in E-commerce Features
Whether you're selling products or services, Squarespace's e-commerce features are robust and easy to use. You can set-up and manage a simple online store in a matter of hours. Squarespace e-commerce includes:
Process secure payments (Apple Pay, Credit Cards, pay-later options)
Manage inventory
Handle shipping
Create product variations
Integrate drop-shipping (Printify & Printful)
4. Customer Support is Top-Notch
The Squarespace support community is one of the best. With 24/7 customer support, you're never stuck if you need help. When you work with us, you also get a personal training before launch. We show you how to keep your site current so you don’t have to pay and wait for Designer updates.
5. Regular Updates and Security
Squarespace handles all technical aspects including security updates, server maintenance, and new feature rollouts, letting you focus on your business. Trust your site is SSL encrypted and secure to the best of standards.
For new business owners, Squarespace combines ease of use, professional design, and comprehensive features making it an ideal platform for launching and growing your small business website. However you decide to create your website, take time to understand the back-end and your options.
Save time and build it better with our marketing-optimized process. Get in touch to start a project here.