How to Write a Compelling Founder Story / About Bio: A Template Resource for Small Business Owners
2 minute read
The top 3 most viewed pages of a service business website are: Home, Services & About
The truth is that people buy from people - especially for high-ticket 1:1 services. Warms leads are heading to your About page to get to know you and determine if they want to work with you or find an alternative. So how do you craft your story to influence the sale?
Some things to incorporate include:
Years relevant experience
Professional background
Personal anecdotes
Why you started/journey
Business purpose
Hero value proposition
Top 3 offers
Long-term vision
Target audience
Authority metrics
Steal our plug-and-play template to add your details.
(Although we think bio writing is a great reflection exercise on your long-term plans, we understand not everyone is a writer. If you’re using this template or Ai, don’t forget to personalize and edit to make your bio authentically yours.) Tip: Write in first person to better connect and tell your story naturally.
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Hi, I’m [First name], [Title/Role] of [Business Name].
Through [#] years of [relevant experience], I developed a [unique skill] that empowers me to help [target audience]. My passion for [unique skill] and [motivation for starting business] inspired me to found [Business Name].
Helping [target audience] with [skill] showed me there’s a [market need] for [my unique offer]. To fill the gap and [pursue passion, motivation for starting, etc.], [Business Name] was created to [hero value proposition]. [Business Name] provides [top 3 offers] to help [target audience] achieve [desired end result]. We’re proud to [great work we’ve done, # of clients, awards, growth metric, etc.].
Our purpose is simple - to [Business mission/purpose statement]. We’re inspired to [how we help you] and fulfill our [long-term vision].
When I’m not working on my business, you’ll find me [personal, authentic anecdotes]. Let’s work together.
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