The Ultimate Checklist to Avoid Your Client Catching Simple Mistakes

Avoid the regret of sending an email with simple misspellings or grammar mistakes that make you come off unprofessional. Reference this checklist to catch mistakes before your client or boss does, elevating your deliverables and presentations. Yes, you have time for this.

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01: Make sure your words are nice to read

1. Spelling - a thorough spellcheck has corrected errors

2. Grammar - sentence structure is accurate, clear + simple

3. Voice - copy follows brand voice standards throughout

4. Simplicity - the message is delivered in as few words as possible

5. Capitalization - unnecessary words are not capitalized

6. Punctuation - the appropriate signs are used to increase audiences understanding

7. Names - names are spelled correct

8. Titles - titles are accurate and used where appropriate

9. Abbreviations - abbreviated words + phrases are spelled out on first instance

10. Numbers - phone numbers, data points, addresses or other have been validated

11. Differing words - differing spellings (ex: checklist vs. check list) are used consistently

02: Make sure it flows for user accessibiliy

1. Spacing - there are no extra spaces after periods or between paragraphs

2. Flow - the message will make clear sense to the audience

3. From/To - the message is coming from and going to the correct audiences

4. Hierarchy - headlines + CTAs are formatted distinctly different from body copy

5. Links - all links are embedded, valid + direct to the correct source

6. Disclaimers - disclaimers, privacy or confidentiality notices have been added

7. Trademarks - trademarks are noted where appropriate for trade names + symbols

8. Messaging - messaging aligns with mission, values + personality

9. Delivery - the means of delivery is convenient + effective

03: Make sure it looks nice

1. Alignment - objects + text are all properly aligned

2. Color - use of color is on-brand + consistent

3. Copy Style - use of bullet points, font + font sizing is on-brand + consistent

4. Like Elements - like elements are formatted the same (ex: a series of head shots or listing)

5. Layout - organization of imagery + content is simple, clear + aesthetic

6. Icons - use of icons is descriptive + consistent with prior uses

7. Spacing - there is ample space around imagery + copy, spacing is consistent

8. Negative Space - use of white/negative space is present, not every inch is full

Happy Proofing!